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Rice McVaney Communications
  • Home
  • ABOUT
  • PreVision™
    • PreVision™
    • PreVision™ Entertainment
  • PORTFOLIO
  • SERVICES
  • CONTACT

PreVision™

PreVision is a predictive model that can accurately forecast consumer reaction to a product, brand or creative content. 

This proprietary process employs a unique formula of trend analysis, consumer research, expert interviews, AI, number crunching & semiotics that goes far beyond traditional research & data analytics.

For over 16 years PreVision™ has been used to steer the product development &  marketing campaigns in a wide range of industries including healthcare, automotive, footwear, travel, entertainment, technology & non-profit.

Our clients who have benefited from this unique tool include Sony, Warner Brothers, Electronic Arts, PBS, Save the Children, Liberty Mutual, Microsoft, Airstream, Trip Advisor & the Bill & Melinda Gates Foundation.

If you’d like to learn more about this unique marketing tool, click here to set up an introductory meeting.