TripAdvisor needed a new brand positioning to reflect their new business objective of getting more of the people who use the site for reviews to also book their travel on TripAdvisor.
We conducted a major strategic review of their business and consumer, created a new focus for all brand communications, and a new tag line for all of their marketing : TripAdvisor. Know Better. Book Better. Go Better.
When Sony wanted to bring consumer marketing discipline to the advertising and promotion of their movies, they turned to RMC for help.
Our first assignment was to develop brand positioning for the reboot of Jumanji, which went on to become a $1 billion blockbuster and the most successful movie ever produced by the studio.
We now help with the marketing and advertising strategy for every movie the studio produces.
When Microsoft® needed to push back against the increasing influence of Apple® on college campuses they came to us for new ideas on how to become more relevant to students.
We formed an army of 500 campus brand ambassadors and built a traveling pop-up Microsoft store to drive trial of their products and social sharing of branded content.
The result was an unprecedented 30% post-trial shift in preference for Windows® vs. Mac on every campus we visited for over 3 years, and over 1 million hands-on trials conducted at our events at colleges nationwide.
Liberty Mutual employs over 40,000 people in countries across the world, but they had never attempted a global engagement effort to make all of those employees feel like part of the family.
We took their FIFA World Cup sponsorship and created Liberty United, an online and on-the-ground activation campaign with events in China, Spain, Poland, Vietnam, Turkey, Portugal, Columbia, and throughout the U.S., and then replicated the concept for their Olympic sponsorship the following year.
When Yahoo! launched their Fantasy Sports site, they needed to generate massive instant awareness.
We trained and deployed a huge army of brand ambassadors around the U.S. at sports stadiums to engage & activate sports fans in Yahoo! Fantasy Sports with a purple T-shirt giveaway. The street teams and fans generated a constant stream of photo and social content to Yahoo! for immediate posting/sharing.
This iconic brand is beloved, but lacked a clear marketing strategy and struggled to generate relevance among 21st century travelers.
Our strategy team developed a new brand positioning that became Airstream’s new tagline and was instrumental in inspiring new and effective marketing and partnership opportunities. Adventure, Inspired by Airstream.
Hasbro owns many of the world’s most iconic and familiar family brand names, representing a woefully undervalued partnership opportunity.
We rebuilt their partnership operation with partner outreach and created custom, tactical campaigns for each co-branded opportunity. The results were bigger, more lucrative deals, including a multi-brand Hasbro partnership with Carnival Cruise Lines, providing instant on-board family entertainment content and significant incremental revenue.
As New England Coffee approached their 100th year in business, they wanted to celebrate their centennial with an innovative marketing campaign.
Our year-long “Extraordinary People” campaign focused on the people who drink and love New England Coffee and included advertising, PR, a documentary film, a new website, a social media campaign, a coffee table book, and a custom-built "MugMobile" touring New England to generate content. We also orchestrated a giant celebration event featuring a massive mural painted with coffee and launched inside Boston's South Station, on the Rose Kennedy Greenway, and at the Boston Convention Center.
Esprit needed people to understand that its iconic 70’s apparel brand had been updated for the new millennium. The only way to do the job was to get people to try on Esprit.
We achieved this goal by developing the Love It & Leave It Campaign—try on a new Esprit outfit, and if you love it more than what you are wearing, give us your outfit and the new one is yours. FREE.
As well as getting jaws to drop, the campaign generated massive lines outside the stores and huge awareness and engagement online.
Alaska Airlines is one of the largest airlines in the U.S., but had a surprising breadth of destinations that travelers just didn’t understand.
We developed a multi-channel sponsorship activation campaign with the Rock & Roll Marathon, delivering an innovative program of consumer events and activities that put Alaska Airlines and its many destinations back on the map.
Teva is well known for adventure sandals, but needed to drive home the message that their footwear is also great for daily wear, with a style and color for every outfit.
We built a Teva pop-up Store where consumers could customize their Tevas, and we drove it coast to coast visiting retailers, music festivals, and college campuses with brand ambassadors and influencers to engage consumers and generate content.
When Hoka One One wanted to expand their elite “ultra marathon runner” user base to a broader target, we recruited the best and brightest runners on university campuses across America and signed them up as Hoka brand ambassadors.
The program successfully generated a wave of grassroots interest and trial, generating $14 of measurable return for every $1 spent on the campaign.
When the world’s best detangling brush for hair stylists needed to dial up their consumer marketing, they turned to us for help.
We developed a new brand strategy and an advertising campaign built around a new tagline: Makes Brushing a Breeze. The new strategy and tagline helped tie together all of WetBrush’s stylist and consumer marketing efforts across all channels, and we’ve been delivering social content, advertising, influencer marketing, and stylist outreach ever since.
Community Health Workers are the human solution to the single greatest humanitarian issue in the world today: the preventable deaths of 6 million children every year.
To generate awareness of this, we worked with Save The Children and The Bill & Melinda Gates Foundation to create The Real Awards, a healthcare worker celebration campaign that reached around the world.
The multi-year global campaign used in-hospital advertising media, social channels, national and local PR, support from former President Clinton, and an award-winning website to dramatically raise awareness and engagement in this urgent issue.
Hearts On Fire needed help as they developed their brand for a new and evolving consumer and retail environment.
We developed a new brand positioning that had a massive positive impact on their marketing, website development, and retail partner training.
We started working with Steward Health Care 10 years ago when it took over a struggling, almost bankrupt group of community hospitals in Massachusetts.
We worked directly with the CEO and CMO of Steward to develop brand strategy and design that began the reinvigoration of the brand, its people, and its services.
Today, Steward is a $10 billion company and the largest private healthcare system in the United States, and we continue to work with them as they execute their national and international expansion.