Esprit needed people to understand that its iconic 70’s apparel brand had been updated for the new millennium. The only way to do the job was to get people to try on Esprit.
We achieved this goal by developing the Love It & Leave It Campaign—try on a new Esprit outfit, and if you love it more than what you are wearing, give us your outfit and the new one is yours. FREE.
As well as getting jaws to drop, the campaign generated massive lines outside the stores and huge awareness and engagement online.