Beth is a consumer engagement expert and producer whose career spanned global client and agency leadership roles at Reebok, Hill Holliday, and Arnold Worldwide until 2006 when she partnered with Keith to found Rice McVaney Communications. Her award-winning work for Reebok, VW, Fidelity Investments, Royal Caribbean, Tyson, Ocean Spray, and many others has been recognized as truly innovative and extraordinarily effective. She employs creative thinking, precise execution, and a scary work ethic to help brands build meaningful, authentic consumer relationships across every media channel.
Keith is a brand strategist from Great Britain whose marketing experience covers a wide range of categories and global markets including the UK, Europe, China, the Middle East, and North America. Before founding RMC, he developed successful strategies for Electronic Arts, Nissan, McDonald’s, Adidas, Burger King, Timberland, and Jack Daniels, among many other brands, large and small. His disruptive and creative approach to strategic development, target audience insight, and marketing has helped change the way consumers think about their video games, their health care, and their breakfast.